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Be SMART with your goals

Operating an organization without clear objectives or goals is like driving a car without a destination: while it might be fun for some...

Marketing is more than just SWAG & advertising

When you ask people how they describe what marketing means to them, typical answers include designing logos, putting advertisements on...

Stop talking, start listening (to your people)

“Being a good listener is absolutely critical to being a good leader; you have to listen to the people who are on the front line.” This...

The power of the 1/1

One-on-one meetings are probably one of the most powerful tools in one’s communication toolkit. Especially in these uncertain times they...

Email does not allow for effective communication …

Email does not allow for an instantaneous, clear 2-way exchange. It allows for 1-way information-sharing, not for effective communication

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